Advertising is about more than just getting attention. Ads should also stir consumer curiosity and emotion. This is how you get a customer from just looking at a billboard, to looking you up on Google. Or, how you turn an online glance into an interested ‘click’.
Every advertisement is an attempt to lead the onlooker into some sort of consumer journey. And along the way, that journey should at least articulate three main objectives:
-Create a connection (establish relevancy).
-Present your value (highlight strengths).
-Prove your worth (create credibility).